WeWork’s Adam Neumann’s Plan to Put Carbon Credits on the Blockchain


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  • Ex-WeWork CEO Adam Neumann and his spouse are launching a new startup named Flowcarbon.
  • The venture aims to use the blockchain to allow companies trade carbon credits making use of crypto tokens.
  • People tokens have been dubbed Goddess Character Tokens, or GNTs.

Carbon buying and selling is finding the crypto procedure, and its most current orchestrator is none other than WeWork’s eccentric cofounder.

Three several years right after currently being ousted as CEO, Adam Neumann is launching a new startup termed Flowcarbon that desires to put carbon credits on blockchain technologies.

His notion — run in component by a $32 million round of funding from famed Silicon Valley enterprise organization Andreessen Horowitz — is to make these carbon credits more available and easier to trade with the assistance of the firm’s flagship products: the Goddess Mother nature Token (GNT.)

Companies and persons will be able to use these tokens —  each and every backed by a real-everyday living carbon credit rating — to invest in and market the permits on the blockchain in a decentralized method, creating the opaque and controversial method much more clear. 

The new endeavor marks not only a turning stage for Neumann adhering to his slide from grace but also a different large-profile tech founder leaping headfirst into the booming Net3 sphere.

So what’s carbon trading? And where does crypto appear in?

richard sandor

Time Magazine dubbed Richard Sandor the “father of carbon buying and selling” in 2007.

Nora Tam/South China Early morning Post via Getty Illustrations or photos

Carbon investing, otherwise acknowledged as the voluntary carbon market place, is when enterprises buy and market a limited sum of governing administration-issued permits that they can “funds in” when they emit carbon.

The idea was to make shortage in how significantly carbon the business enterprise globe can emit. There are economic incentives in executing so — if a company will not use all of its carbon credits, it can offer them to friends. Relying on the country, if it emits much too significantly carbon, it may well have to acquire far more credits. 

Neumann, for each the web page, believes this method is flawed, created on an “opaque and fractured market infrastructure” with credits that have minimal accessibility and brokers charging sky-substantial fees. That is where by Flowcarbon and GNTs arrive in. 

Flowcarbon did not straight away reply to Insider’s request for remark, but a spokesperson informed Vox that the credits represented by the company’s tokens are issued from one of 4 key carbon credit history registries. 

According to Flowcarbon and it and its backers, the blockchain is the best natural environment for investing carbon credits, given the technology’s innate transparency. 

Separating the venture from its leaders’ past?

NEW YORK, NY - APRIL 24: WeWork Co-Founder and CEO Adam Neumann and Rebekah Paltrow Neumann attend the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City.

Adam Neumann and his spouse, Rebekah Neumann, are equally mentioned as co-founders of Flowcarbon.

Ben Gabbe/Getty Pictures for Time

Critics have prolonged claimed the carbon trading current market is inherently damaged, which phone calls to issue Neumann’s aim of simply placing them much more in access in the business enterprise sector.

And some individuals in the carbon trading area aren’t big lovers of integrating with the crypto planet — Verra, a single of the world’s largest carbon crediting packages, said previous week that it would not allow its credits to back crypto tokens. It does not enable that climate advocates have condemned elementary elements of crypto as environmentally hazardous many thanks to the enormous total of energy the transactions call for. 

Other people, even so, have observed how Net3 is the perfect house for the startup, letting it to more effortlessly fund tasks that could minimize carbon from the ambiance.

But on best of all of that is the truth that Neumann oversaw a single of the tech world’s most notorious implosions in 2019, when WeWork was gearing up for an IPO. Regulatory filings for that giving gave an within glance at probable economic challenges and turmoil at the coworking organization. Finally, the deal was yanked, and Neumann was ousted as CEO. 

A demonstrate recounting the debacle, aptly known as “WeCrashed,” commenced airing on


in March. 

By diana