Saleh Safran Is Using The Internet Of Things To Power His Qatar-Based Startup, Subol


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As extra and more use cases of units primarily based on the world wide web of issues make its way throughout numerous sectors like health care, schooling, agriculture, and more, Qatar-based mostly entrepreneur Saleh Safran has been employing this reducing-edge technological innovation to keep residences harmless. Safran and his team are guiding homegrown startup Subol, an IoT undertaking that develops and manufactures good remedies for household basic safety.


Saleh Safran, founder and CEO, Subol

Its to start with gadget, the Subol Detector, is an world wide web-connected gasoline detector, which can detect gasoline leakage, high temperature, and reduced or significant humidity disorders. Utilizing the Subol Dwelling app, the detector can join to the Wi-Fi, thus enabling consumers to quickly keep an eye on the working standing of the gadget, as nicely as present temperature, humidity, and gasoline protection standing, and even trigger seem and visible alarms to notify nearby persons in situation of any risk.

An alum of Qatar University’s mechanical engineering method, Safran had normally been determined to pursue entrepreneurship, specially to “fix problems that people today facial area.” Whilst doing the job as a Project Engineer at the Qatar General Electrical energy and H2o Company, Safran received collectively with other early staff users of Subol and applied to the Qatar Business enterprise Incubation Center for its Lean Startup Program. One particular of the tips he stumbled on then with co-founder and Product Supervisor Omer Taban was coming up with a alternative to gas leakage challenges by presenting a fuel leakage detector and shut-off device.

Omer Taban, co-founder and Product or service Supervisor, Subol

“We started chatting to folks about it, and we realized some men and women dread [the occurrence of] gasoline leakage, and earlier mentioned 20% [of residents] had knowledgeable fuel leakage,” suggests Safran. To validate the strategy, the staff 1st carried out surveys and collected feedback. “We have noticed that the major panic folks have in their household is hearth,” Safran describes. “When we requested persons the place a fireplace can most probably catch up, two big factors caught our consideration: gasoline leakage-sourced hearth and unattended cooking. We noticed probable there, and we decided to start obtaining funding to build a resolution and get started setting up the workforce. We collected family members financial investment, and we applied for grants fund from the Qatar Science & Know-how Park (QSTP) in 2015.”

The money helped the workforce to develop the alpha and beta variation of the merchandise, and in mid-2018, the startup also received pre-seed financial investment from the Qatar Advancement Lender that assisted it manufacture and ship its initially 100 models to its first shoppers. This was pretty beneficial for the staff, Safran notes, as it authorized them to get shopper comments to improved their supplying. “We had beneficial knowledge from users, and we determined to get rid of the shut-off portion from the item, and to make it as basic as a detector, with fantastic price additional in the mobile application, so that we can have a increased likelihood to scale the item,” he clarifies.

Related: Strategizing Impact: Dr. Danny Ramadan, Financial investment Director, Qatar Science & Technological innovation Park

Subol detector and app

The startup then went on to distribute its units throughout 2019 and 2020, but in late 2020, the workforce determined to make some alterations because of to the difficulties with certification processes and overseas shipping and delivery. They thus concentrated on strengthening their device’s electronics ability as effectively as the person interface and user expertise on the cellular application, and sooner or later, the group released its next variation in February 2022.

Offered for purchase from the Subol web site, the Subol Detector guards a property towards flammable gas leaks, fire, and mold. Not like standalone detectors, its USP is that the user can easily access the device’s running status and sensor values, and observe updates on usual issues to know when it is really time for periodic servicing. It also gives off a notification in situation of risk even if the consumer is not home, and it offers guidelines when basic safety possibility pop-ups seem. Its robust sensory technology is a very important feature also- Safran details out the company’s first sensor was sent in August 2019, and all its products are nonetheless active today. “Our consumers don’t have to feel about servicing and calibration problems every 6 months,” states Safran. “Our detectors can operate for a lot more than five decades with no maintenance.”

Subol application

Acquiring secured financial support from relatives, as properly as Qatar Growth Lender as a enterprise capital investor, and QSTP as an institutional trader, Subol has lifted all over US$630,000 in money so far. Chatting about his entrepreneurial journey, Safran is candid on the challenges he has faced. “In Qatar, we have worries in the maturity level of the startup ecosystem, [as well as its] absence of venture cash and angel [investors], and it really is a small current market for businesses,” he suggests. Irrespective of such challenges, the Subol group is now gearing up to scale its client base throughout Qatar, GCC, and internationally.

And in conditions of the company’s upcoming plans, Safran claims that revenue and advertising will now be his team’s main concentration, as they finalized beta testing and merchandise advancement in the final few of several years. “We want to see [more than] 2,000 units bought of our product,” suggests Safran. “The stop target is to broaden in the intelligent and safety know-how [sector by] bringing new innovation just about every year, and to increase the business, and have an exit as just one of major technology gamers in the region, or go for [an] IPO in 10 decades.”

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