All Points East partners cryptocurrency exchange Luno for festival activations

All Details East has announced cryptocurrency exchange Luno as its presenting husband or wife. The partnership, which has been facilitated by AEG Worldwide Partnerships, will enable Luno to teach competition-goers about the electricity and opportunities of cryptocurrency.

Using spot in Victoria Park from 19 to 28 August, this year’s pageant gatherings are predicted to entice far more than 350,000 festival-goers.

Luno’s partnership with All Points East will contain the creation of the “Luno lounge” on the festival website to mirror the themes of accessibility and prospect. The manufacturer will also have a range of crypto-themed environments at the competition.

In addition, Luno will run promotions and competitions for pageant tickets by using social media, give its consumers quick-observe entry and grant them other on-web page positive aspects this sort of as VIP upgrades.

Luno is getting to be far more energetic in the UK’s songs and leisure room as it aims to develop on the escalating desire in digital and blockchain engineering among the the cultural sector and inventive industries. At All Details East, Luno will perform with artists to produce exceptional articles about the chances of crypto.

Sam Kopelman, United kingdom state manager at Luno, mentioned: “We are delighted to be the presenting lover for All Factors East this 12 months. You only have to look at the line-up to see that it’s a pageant with genuine cultural relevance that appeals to a ahead-imagining crowd.

“As such, it truly is the perfect associate for us to build a prolonged-time period partnership with audio lovers, artists and the broader market. Each individual day the marriage amongst crypto and songs grows stronger, with blockchain improvements beginning to revolutionise the business.”

Jim King, chief executive of European festivals at AEG Presents, stated: “All Points East has developed from energy to power more than the previous four a long time. 2022 arguably has the strongest line-up to day and so it’s the perfect opportunity for us to welcome Luno as the presenting partner for the competition.

“We will be doing work with Luno to include benefit to both equally supporters and park end users throughout the entire competition, specifically in the course of our midweek ‘In the neighbourhood’ programme.”


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