5 Best Instagram Marketing Tools to Boost Your Tech Business
Instagram is now one of the top platforms where tech businesses can promote their various products and services. But with so many different pages and brands competing for audience engagement, it can be difficult to find ways to stand out.
If you’re a tech business struggling to manage and generate content for your Instagram page, we’re here to help. In this article, we’ll share the best marketing tools you can use to boost your performance and take your online presence to the next level.
Let’s dive in!
Why Use an Instagram Marketing Tool for Your Business Page?
Leveraging an Instagram marketing tool is one of the most effective ways businesses can maximize their performance on the platform. But if you’re still wondering how exactly it can achieve that, we’ve compiled the various benefits of using one of these marketing tools below:
- Consistent posting
If you’ve ever struggled with sticking to a consistent posting schedule, an Instagram marketing tool can make your life much easier. With features like a Content Planner, you can easily plan out all of your posts in advance and schedule them for automatic posting with ease.
- Boost engagement
There’s no one-size-fits-all when it comes to helping boost your Instagram engagement, but a marketing tool can give you access to features like an AI writer that can help you come up with optimized content for maximum engagement.
- Design your own content
Whether you want to create an infographic or a new announcement post, an Instagram marketing tool can help you design your own content with ease. The best part? You don’t need any fancy tools or even prior graphic design experience. Simply browse through some free Instagram post templates, choose one to your liking, and get creative!
- Review performance
If you’ve been managing a social media page for some time, you might already be familiar with your platform’s analytics tool. Unfortunately, not everyone has the time or expertise to review such details, so they’re not always maximized. With a handy Instagram marketing tool, you can get access to simple yet accurate performance reports that help you stick to your marketing goals.
The Best Online Marketing Tools for Instagram: A Quick Guide
For a quick look at the top marketing tools for Instagram, we’ve compiled a simple guide of each tool and its different key features below:
| Later | Sendible | Hootsuite | Sprout Social | PosterMyWall | |
| Free plan inclusions | ☑️Customizable Link in Bio page (with Later branding) ☑️Multi-profile scheduling ☑️Visual Instagram Planner | ❌Free trial only | ❌Free trial only | ❌Free trial only | ☑️Drag-and-drop editor ☑️2M+ free and customizable templates for various niches ☑️Audio/Video recorder and editor ☑️Business profile |
| Pricing per month | ☑️Starter ($25) ☑️Growth ($50) ☑️Scale ($110) | ☑️Creator($29) ☑️Traction($89) ☑️Scale($199) ☑️Advanced($269) ☑️Enterprise($750) | ☑️Standard($149) ☑️Advanced ($399) ☑️Enterprise(Custom) | ☑️Standard($199) ☑️Professional($299) ☑️Advanced($399) ☑️Enterprise(Custom) | ☑️Premium($9.95) ☑️Premium Plus($29.95) |
| Best for | Influencer marketing | Large teams that prioritize multi-platform social media management | Comprehensive and advanced marketing needs | Agencies in need of more robust collaboration and analytics features | All-around Instagram marketing, management, and content creation |
The Top Digital Marketing Tools to Boost Your Instagram Engagement
Here is a more in-depth look at the most recommended digital marketing tools you can try to boost your tech business page on Instagram:
- Later
Overview
Later is an online platform popular among brands and influencers for its Instagram marketing features. With Later, users can get access to features like social media scheduling and helpful tools like an Instagram Link in Bio feature, perfect for driving traffic to external websites.
Standout features
- Link in Bio for Instagram profiles and pages
- Custom analytics for various social profiles
- Future industry insights for tracking relevant data
- AI tools for generating captions and ideas
Pros and cons
| Pros | Cons |
| ✅Highly suitable for visual-heavy social media content | ❌Learning curve for beginners |
| ✅Free features available | ❌Pricey subscription plans |
| ❌Limited content creation features |
- Sendible
Overview
Sendible is a social media management platform known for its user-friendly yet comprehensive marketing features, perfect for managing multiple clients with various social media pages. While the tool doesn’t offer the most advanced analytics tool on the market, Sendible remains one of the more cost-effective platforms for large teams and agencies.
Standout features
- AI Content Assist for optimizing social media content
- Built-in image editor for basic photo editing
- Post preview before scheduling or publishing posts
Pros and cons
| Pros | Cons |
| ✅Robust team collaboration features | ❌Not recommended for beginners, small businesses, and individual creators |
| ✅In-depth analytics and reports | ❌Limited content creation tools |
| ✅Perfect for large teams and agencies | ❌Limited Instagram-specific features |
- Hootsuite
Overview
Hootsuite is another social media management and marketing tool known for its advanced features and multi-platform support. While Hootsuite may not be the best option for beginner marketers due to potential overwhelm, it remains a great pick for those handling various Instagram pages for different clients.
Standout features
- Integration with design tools for creating content
- Unified Inbox for centralized audience engagement
- Automated DMs for targeted keywords
Pros and cons
| Pros | Cons |
| ✅Advanced analytics | ❌Pricey subscription tiers |
| ✅Centralized dashboard for easy multi-client management | ❌Learning curve for beginners |
| ✅Suitable for large teams | ❌No free plan available |
- Sprout Social
Overview
Sprout Social is another social media management platform that offers in-depth and comprehensive analytics features. Not only that, but Sprout Social particularly excels in terms of team collaboration features, which makes it a great choice for advanced marketing and management needs.
Standout features
- Customized first comments for Instagram
- Hashtag management for optimized posts
- Comprehensive reports downloadable in PDF or CSV
- Campaign management for influencer marketing
Pros and cons
| Pros | Cons |
| ✅Easy centralized dashboard for management | ❌Pricey subscription plans |
| ✅Task assignments features for team collaboration | ❌Features are better suited for large-scale businesses and teams |
| ✅User-friendly interface |
- PosterMyWall
Overview
PosterMyWall is an all-in-one social media management, marketing, and content creation platform suitable for various Instagram marketing needs. Despite its comprehensive tools and useful features, including an AI writer for post captions, PosterMyWall is one of the most beginner-friendly marketing tools online.
Standout features
- AI toolkit (caption writer, subtitle generator, text-to-image, etc.)
- 2M+ design templates for Instagram content needs
- Content Planner for scheduling and automating posts
- Publish posts directly to social media
- Brand Kits for on-brand social media content
Pros and cons
| Pros | Cons |
| ✅Beginner-friendly features and interface | ❌May not be suitable for large-scale agencies and teams |
| ✅Affordable and generous pricing plans | |
| ✅Comprehensive marketing, management, and content design features |
Which is the Best Beginner-Friendly Instagram Marketing Tool for Tech Business Pages?
When it comes to choosing the best Instagram marketing tool for promoting your tech businesses, your mileage will vary depending on your specific needs. However, if you’re still unsure about your exact preferences, we recommend checking out PosterMyWall due to its highly accessible and affordable features.
With PosterMyWall, you don’t need to invest a fortune into optimizing your Instagram page. Simply browse through the tool’s extensive library of free design templates, create your own social media content, and leverage the platform’s various marketing features to boost your Instagram engagement!
Boost Your Instagram Marketing Today
Whether you’re looking to gather data-driven performance reports or boost your overall engagement, Instagram marketing tools help you save on time and effort. Not only that, but these platforms also help you improve your overall marketing strategy by allowing you to plan out your content better and collaborate with your team.
If you’re set to take your Instagram marketing to the next level, browse through these tools and let us know your top pick. With the right strategy and platform, you can optimize your marketing strategy and grow your Instagram page with ease!
