2021 NEXTGEN TV Marketing Campaign Shows Increasing Consumer Interest and Purchase Intent

New debut of Dolby ads also boosts consumers’ all round perception of and intent to acquire NEXTGEN TVs

WASHINGTON, March 30, 2022 /PRNewswire/ — New NEXTGEN Television advertising and marketing, which includes Dolby commercials from its most current internet marketing marketing campaign which debuted on community television stations throughout the U.S., is resonating strongly with customers.

Pearl TV’s marketing and advertising campaign began in November 2021 and ran through the vacation period in 17 key U.S. Tv set markets covering 28.8 million households, with area Television set stations airing places declaring that “the upcoming of tv has arrived.” The campaign employed engaging advertisements made by Hothouse, which sought to get viewer interest, and mail them checking out for additional facts about the new common and appropriate smart TVs on www.watchnextgentv.com.

Recent research done by Magid, in conjunction with Dolby and the Pearl Television business team, analyzed the new promoting campaign in 7 of the marketplaces on the company offering live, around-the-air Television.

The study found amongst buyers:

  • Customer recognition grows: 40% had been mindful of NEXTGEN Television, up from 25% previous year amongst those people in marketplaces where it is readily available
  • Prepared to acquire: 74% who considered the advertisements were likely to invest in a NEXTGEN Television set from Television companies highlighted in the advert, up from 60% in 2021, and 30% of these went on to order a NEXTGEN Tv
  • Dolby provides to the expertise: 60% were being much more most likely to acquire a NEXTGEN Tv following viewing the Dolby advertisement and indicated that the characteristics enabled by Dolby Audio are a big explanation to order
  • Upgradeable stands out: The best differentiator (70%) for NEXTGEN TVs is that they are built to be upgradeable with new technology enhancements.

“This hard work reveals not only the value and adoption of NEXTGEN Television set by broadcast stations, but how consumers’ enhanced consciousness and desire in NEXTGEN Tv set is influencing their upcoming obtain considerations—no matter what content material configurations or streaming platforms already exist in the house,” claimed Pearl Television set Running Director Anne Schelle. “We foresee with more Television set suppliers and retail participation in this brand name campaign, customer adoption will boost exponentially. With such persuasive information, broadcasters have a great chance ideal now to capitalize on the value that NEXTGEN Television delivers to their viewers and their company.”

The campaign involves a thorough consumer-welcoming site that explains the new systems, includes a listing of metropolitan areas now featuring NEXTGEN Tv set products and services or that are predicted to start them afterwards this calendar year, and features a roster of Tv products geared up to acquire NEXTGEN Tv set from producers LG Electronics, Samsung, Sony and, afterwards this yr, Hisense. A vital element of the marketing campaign, which will be extended through 2022 with new resourceful, is the NEXTGEN Television symbol. Element of the Buyer Technology Association’s conformance application, the brand serves as an emblem for customers to glance for when procuring for a NEXTGEN Tv to distinguish it much more conveniently from other good TVs.

Now broadcasting in virtually 50 marketplaces, NEXTGEN Tv set is envisioned to get to much more than 80% of U.S. homes by the stop of 2022. “These benefits do not just demonstrate that NEXTGEN Television is steadily ticking up in adoption and interest—it proves it is really attaining by leaps and bounds. This is underscored by the actuality that shoppers are more and more looking to their nearby broadcast stations to provide NEXTGEN Tv products and services, they want TVs to occur with NEXTGEN Television set capabilities, and that they want to be a portion of the upcoming of television,” stated Bill Hague, executive vice president of the Media Approach Team at Magid.

The investigate also showed the adhering to aspects stand out as sturdy differentiators for NEXTGEN Television set:

  • Upgradable as new companies are rolled out around time
  • Reliable sound stages from channel to channel
  • Improved web written content enabling viewers to get the most out of information, sporting activities and situations
  • Better audio enabled by Dolby Audio systems only located on NEXTGEN TVs
    • Dolby AC-4, which can allow immersive film-theater high quality seem
    • Voice + dialogue improvement for intelligibility and clarity that allows you listen to every voice evidently
  • Gorgeous 4K, high dynamic vary (HDR) video.

“Our mission at Dolby is to immerse audiences in the tales they enjoy though empowering creatives with tools to do their best operate,” reported Mathias Bendull, vice president, Living Space, Dolby Laboratories. “In the case of NEXTGEN Television, we have an chance to put our strong audio technologies in entrance of buyers in a new way – delivering value to the broadcast sector and elevating consumer experiences when they are looking at tv.” 

About NEXTGEN Television

NEXTGEN Tv is a broadcast technological innovation typical, usually acknowledged as ATSC 3., and is the initially main overhaul to the State-of-the-art Tv Programs Committee’s normal for acquiring around-the-air (OTA) signals given that ATSC 1. was released in 1996. NEXTGEN Tv is dependent on online protocol know-how for interactivity, presenting the greatest blend of online and broadcast television, and continued innovation as new providers are created.

About Magid

Magid is a customer-centered enterprise approach company delivering courageous pondering that styles better experiences, products and products and services. Due to the fact 1957, thousands of neighborhood and international models in above 40 nations around the world have engaged the agency for daring strategies that have helped realize innovation and success. The Magid workforce is passionately curious and driven by the pursuit of bettering human ordeals with every engagement.


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