Janet Peischel’s The Internet Marketer: What are online advertising platforms? | Business

Bydiana

Jun 15, 2022 #"Dxc Technology Malaysia Sdn Bhd, #3rd Wave Of Technology, #Active Mind Technology Steve Suda, #Adia Technology Limited, #Anxiety Caused By Technology, #Aum Technology Job Openings, #Best Books On Licensing Technology, #Best Us Companies Drivetrain Technology, #Boulder Creek Ca Technology Companies, #Bounce Box Technology, #Bridgerland Applied Technology College Cafeteria, #Cisco Technology News, #Comcast Comcast Technology Internship Program, #Complete Automated Technology, #Defence Technology News, #Definition Information Technology System, #Digital Technology, #Digital Technology Pdf, #Director, #Emerging Technology In Healthcare 2019, #Energy Efficient Home Technology", #Environmental Technology 2019, #Esl Information Technology Vocabulary, #Farming Technology Replacing People, #I.T. Information Technology, #Information Technology Residency Programs, #Issue With Holographic Counterfeiting Technology, #La Crosse Technology 9625 Manual, #La Crosse Technology C89201 Manual, #Lane Dedection Technology, #Long Quotes About Technology, #Micron Technology San Francisco, #Modern Steel Mill Technology, #Nc Lateral Entry Technology, #New Technology Replaces Wifi, #Russian Technology City, #Shenzhen Nearbyexpress Technology Development, #Stackoverflow Resume With Technology Interests, #State Agency For Technology, #Teacher Comfort With Technology Survey, #Technology Companies In Southwest Florida, #Technology Credit Union Address, #Technology In Mercedes Glc, #Technology Material Grant For College, #Technology Meibomian Lid, #Technology Production And Cost, #Treehouse Education Technology, #Western Technology Center Sayre Ok, #What Is Jet Intellagence Technology, #Why Women In Technology, #Will Technology Take Away Libraries

Online advertising has exploded. If you read any article about marketing these days, there’s just an assumption that you’re doing online ads. Google is raking in an estimated $100 million a day from this business alone. Amazon’s right up there, helping Jeff Bezos finance his next trip to the great beyond.

We advertise on Facebook and Linkedin, on Twitter and Instagram

Every business with an online platform is offering advertising opportunities. But online ads, (pay-per-click or PPC) are a bit of an art form. You can’t create an ad and expect it to just perform for you. You’ve got to test, monitor, make adjustments and swap it out to keep it fresh.

Like a 12-step program, it works if you work it. My experience is that many people launch their ad campaigns and assume that they’re going to be driving lots of new traffic to their websites and ultimately, new clients. Unfortunately, if you’re not committing to managing your PPC campaign, you’re likely wasting your marketing dollars.

People are also reading…

It’s hard to rank organically on Google

It’s increasingly difficult to rank organically, which means it’s hard to show up on page one of a Google search without paying for ads.

Take a look at a search results page and you’ll see that the results all say “Ad” next to them. Someone’s paying (a lot) to rank on the first or even second page of Google or other search engines.

But what if you could rank high on Google without having to do PPC ads?

I’ve been using some new software that’s based on creating content that matches the high-ranking search terms/keywords that people are keying into a Google search.

For someone like me, for whom writing is easy, I can write a blog exactly matching those keyword phrases in my titles. These show up in my website’s information bar and Google recognizes these titles as part of its content indexing process. I use other highly ranked keyword phrases in my headlines and subheads and assign “H” tags to them, which Google also looks for.

This software, DemandJump, is giving me a blueprint — or think of these as breadcrumbs — for how to show up in search. The information is cumulative, of course, but I’ve been using this for a month or so, and I’m starting to see the results. I’m getting calls from people who saw me in a Google search. Happy.

DemandJump’s content is based on a pillar strategy

DemandJump is based on creating a content hierarchy. At the top of every content pillar is a 3,000-word pillar page—this is an exhaustive overview of your business.

Your individual landing pages roll up to your main pillar page. Blogs roll up to landing pages. It’s a hierarchy — layered, interconnected webs of content. Everything is connected, with links among pages and topics to keep the user engaged.

I love this application! Interested in DemandJump? Give Top of Mind Marketing a call and let’s talk about how this might work for your organization.

Contact Janet at 510-292-1843 or [email protected].

By diana

judi bola idn poker idn poker idn poker slot online akun pro thailand