The head of strategy of EWR Electronic clarifies the vital features of Internet 2. and Internet 3. internet marketing and shares what you can do to get ready your model for what will come next.
Matt Bertram is the head of system at EWR Digital. He sat down with Jessica Abo to talk about how to get ready your manufacturer for Web 3. internet marketing.
Jessica Abo: Matt, what is World-wide-web 3. and how did we get below?
Matt Bertram: Internet 1. was 1990 to say 2005, 2006. Primary web-sites, HTML, just now beginning to get like payments going. The increase of social media improved the planet, the place genuinely the problem commenced, where they commenced to monetize our data. World wide web 3. is seriously the up coming layer of the net. It really is heading to be ubiquitous. Everybody, each device, each individual application. Believe of what Starlink’s performing, wrapping the complete planet in wifi, the online of items, everything’s heading to be related together. AR, IR, the metaverse, NFTs, decentralized apps, blockchains. AI’s heading to have a put. Decentralized internet, where by every little thing yet again is ubiquitous.
Let me break it down in probably a simple comparison to just crack down some of the tenants. Let’s use Twitter, for illustration. Twitter, correct now, it can be censored. They can shut down your payments. So it truly is authorization based mostly. If you want to interact with them, you have to give them all your personal details. And then it’s centralized. It is 1 established server that if that goes down, all the things goes down. Internet 3. is uncensorable. They can not shut down. Anything like Condor, it goes again to federated social media, where it is really peer to peer. You can not be shut down. It can be totally encrypted. It really is permissionless, so you can spend anyone right. No one’s going to cease you from doing that. It truly is decentralized. The online was the speediest developing technology in all recorded background. It has developed out about 63% a year, calendar year more than yr. Blockchain’s developing out about 113% a 12 months. So double the charge of the net. In four to five years at this pace, 50 percent the world’s going to be on blockchain.