In order to provide you with one of the best websites, the design specialists of a leading web design company in Reno always keep themselves updated with the latest trends. In addition, they also keep away from some of the things that contribute to a poor website. Some of the things to avoid are mentioned as follows:
- Poorly designed landing pages
Well done, you’ve appeared in the search results in front of your ideal potential customer. Alas, that’s only a ½ measure. We now need to convert this valuable and interested party into a customer. The most effective approach to do this is to give them access to the information they are looking for right away.
Seems simple enough, but a lot of businesses do not do this efficiently. If your website visitor was looking for SEO services in Reno, the page they land on should be regarding SEO services, and only SEO services. If they land on a page that talks about SEO, digital marketing, PPC, and a list of other services that then requires the user to click deeper into the website, you may be sending your valuable traffic away by burning your vital content. Make the information that is essential to the user easier to find and they will be uncomplicated to convert into a customer.
Having effective landing pages may necessitate you to build out additional pages on your website. They should be specific to the service you are talking about. No need to include web development on the same page, separate them. As an added bonus, this expanded content will do wonders for your SEO and search engine ranking.
If you would like more information regarding how to build high quality traffic converting landing pages, contact the specialists at Stack Mode, a leading agency for Reno NV web design.
- Outdated fonts
It is truly remarkable how something as simple as your font preference can totally change the feel and look of your website. You can read precisely the same text with different fonts and it can create a myriad of emotions. When designing your website make certain to keep this in mind.
A good place to begin when mulling over which font to use is your logo. It is already a showcase of your brand image, and if it was designed with the essence of your business in mind, should match up with the attitude and messaging on your website. Try to select something that is unique, but easy to read. The final thing you need is for your users to have to read something multiple times to understand what you’re trying to say.
The majority of websites have two, possibly three different fonts. Something for the headlines and another for the body copy. Uniformity is the key here. The more fonts, and for that matter text sizes that are used, the more discombobulated and difficult to read your message becomes.
So, if you are also seeking to get a promising website for your business that converts effectively, Stack Mode is reputed company for web design services in Reno that you should contact!